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Course Introduction & Overview
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WEEK ONE
Steps you need to take before you can start building and designing your website, plus installing WordPress and choosing your theme. Estimated Completion Time: 3-4 hours
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WEEK TWO
Just like any good building or successful business, you start with the foundation. This week we cover the steps needed to build your website, including headers, navigation, and plugins. Estimated Completion Time: 2-3 hours
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WEEK THREE
With the foundation in place, let's work on the overall look and funtion of your website. This week we cover; widget usage, creating pages, and publishing blog posts. Estimated Completion Time: 3-5 hours
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WEEK FOUR
Once your site is built, there is still a certain amount of maintenance ot ensure that your site is up-to-date and secure. This week we are finishing op on our design elements and showing you how to maintain your site. Estimated Completion Time: 2-3 hours
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Additional Resources
Here are some additional resources and links to help you continue to improve your website and your marketing efforts.
Marketing Resources
Blogging
Article: Why Blog?
Case Study: The Power of Blogging
Article: Finding Free Images
Article: Beginner’s Guide To Blog Photos And Imagery
Articles: Over 10 Articles about Blogging (SEO, FAQs, Repurposing content, etc…)
Tool: Title Analyzer
Email Marketing
Mail Chimp – Free email marketing system
Article: Subscription Forms
Article: List Building Ideas
Article: Autoresponders
Social Media
Hootsuite – pre-schedule Twitter & LinkedIn posts
Grum – pre-schedule Instagram posts
Training: Free Social Media Training for Beginners
Image Editing
Canva, Stencil, Pic Money – free online programs to help you edit photos for your website and social media
Branding
Article: 10 Ideas On How To Use Colors In Marketing And Branding
Other
PR – Help a Reporter Out (Haro)